What was most interesting about the study, though, is that it found women who wear very little makeup are more brand loyal than beauty junkies. Basically, if you love makeup, instead of becoming addicted to one brand, you're more likely to find something you like in any line. But if you consider yourself a makeup "minimalist" or "everyday woman," you'll probably buy a disproportionate amount of your makeup from the same brand. What's your reaction to this study? Do you think it pretty accurately describes your buying habits and favorite brands, or is it way off base?
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