Madonna's "Express Yourself" should have been playing backstage at DKNY. The cast of unique-looking models, DJs (Hannah Bronfman, Chelsea Leyland), and musicians (rapper Angel Haze) were made to let their individuality shine in both the hair and makeup chairs.
"It's a mashup, really," explained hair pro Eugene Souleiman for Wella Professionals. "It's really about celebrating the diversity of [New York] City and its people. There is not one look. There are people with yellow hair, blue hair, Afros, and straight hair." He added that he felt more like it was a salon — where different types of people walk in, get their hair done, and leave — rather than a traditional backstage.
Makeup took the same route with Yadim taking the lead for Maybelline. "We're having fun today," Yadim enthused. "We're really straying away from this idea of cloned, replicate makeup that we [usually] do at shows. We cast characters, and we wanted the beauty look to reflect that. We are asking them when they're in the chair, 'What's your beauty look? What do you do when you go out?' We're [playing up] the essence of these people." The only common thread with the makeup was what he described as a "polished base": Maybelline Dream Fresh BB Cream ($8) mixed with moisturizer on the skin and highlighter on the cheekbones, chin, bridge of the nose, and cupid's bow.
Nails were done by Michelle Saunders for Essie. A third of the girls wore a gray ellipse manicure (created with Blanc, Smokin Hot, Allure, and Matte About You top coat), a third had a chalky white look (Blanc and Matte About You), and the rest sported neutral nails (Mademoiselle and Matte About You). The manicure styles were picked based on the colors in their outfits.