According to some, getting your brows done is more effective for lifting your face than Botox, hence the name "Browtox." Browtox is slang for using shadow, pencils, or especially tattooing to make your brows look full and thick. Supposedly, thick brows read as more youthful, and thin, high brows are out of fashion right now, so many women are turning to makeup and ink to get chic. Given how many people overpluck their brows until the hair doesn't grow back, it's understandable that the procedure is now popular enough to merit its own colloquialism.
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