Goji Berry, also known as Chinese Wolfberry and Lycium, is a small, soft red fruit commonly used in Chinese medicine. The berries are believed to boost the immune system, sperm production, circulation, increase longevity, and help protect the liver. They are rich in amino acids, vitamins, beta-carotene (which also makes them great for the eyes), and antioxidants; they contain 2,000 times the amount as oranges.
When dried, they can be directly ingested or brewed in tea; I've tried these chewy delights and they're pretty tasty. More and more we are seeing the berries in beauty products such as cleansers and creams. Keep an eye out for this super fruit in upcoming product launches.