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Designer Makeup Now at Target

Testers at Target — yes! After popping in the megastore during on a weekend of errand running, I checked out the latest addition to their newly boosted cosmetics section.

Just as Target's GO International line features lower-priced designer fashions, three new collections from top names in the makeup world now line the aisles. Touted as more affordable than the fancy designer counterparts, the designers include JK Jemma Kidd ($14–$36), Napoleon Perdis' NP Set ($12—$30), and Pixi Cosmetics' Pixi ($12—$39).

I'm all for one-stop shopping and bringing designers to the masses. But in this rough economy, will shoppers pay 17 bucks for mascara at Target? To see all of the loot,


JK Jemma Kidd I-Conic Eyes Pencil Liner ($14) — comes with built-in sharpener.

Pixi by Petra Eye Beauty Kit ($28) — excellent for a nude or smokey eye.

Pixi by Petra Lash Booster Mascara ($19)

JK Jemma Kidd Lip ID Colour Adapt Gloss ($20) — works with our own pH to make a color that complements your skin.

Pixi by Petra Natural Mineral Kit ($32) — it's got you covered for lips, cheeks, and eyes.

NP Set Cruise Blush ($15).

Pixi by Petra Energy Blush ($21) — brightens you up.

NP Set Baked Powder ($20) — a highlighter and blush with antioxidants.  Nice!

Pixi by Petra Lumi Lux Eye Palette ($38) — 20 shades in this kit.

 JK Jemma Kidd Hi-Design Eye Colour ($18).

NP Set Lip Gloss ($15) — lots of shine.

JK Jemma Kidd I-Tech Liquid Liner ($18) — dramatic and water resistant.

Pixi by Petra Eye Bright Kit ($24) — includes 2 concealers, a brightener and highlighter.

JK Jemma Kidd Mannequin Skin Complexion Enhancer ($24)  — use as a primer.

Pixi by Petra Lustrous Eye Primer ($22).

NP Set Concealer Set ($25) with five shades for blending.

NP Set Lip Gloss Compact ($12).

Pixi by Petra Lip Booster ($18).

JK Jemma Kidd Sheer Vanity Gloss & Glaze ($18) — looks like a lipstick, but it's a gloss.

JK Jemma Kidd Maxi Kiss Plumping Lip Gloss (clear blue $17) and Air Kiss Shine Lipgloss ($16).

NP Set Lip Gloss Compact ($12).

JK Jemma Kidd Fashion Palette ($36) — smokey shadow palette, black sparkly pencil, and nude gloss.

NP Set Liquid Veil ($15).

Pixi by Petra Fat Face Brush ($25).
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