There are endless "natural" beauty and health brands out there making claims, and sometimes it feels like a second job just wading through all the information. Which is why The Detox Market is a great idea. The store's concept is simple: the founders curate one exemplary natural product in each beauty category (a sole lipstick, the best sunscreen, etc.) and sell everything in an uncluttered boutique. So instead of walking in and being overwhelmed by inconsistent labeling and hundreds of ingredient lists, you get a single high quality, prescreened option.
There are already two Detox Market locations in LA, but northern California just got its first, at 969 Valencia Street in San Francisco's Mission neighborhood. We paid a visit intending just to have a chat and a look around, but ended up buying half the store. As it turns out, most of the beauty selection includes stuff we already love or have been dying to try. They even carry some longtime Bella favorites, including sunscreen obsession, Suntegrity, and they were the first place we've seen actually carrying cult favorite Ilia lipstick, which we now can't stop applying. It might not be the store for people who love overwhelming variety, but for us, it made buying natural beauty fun again.