Skip Nav
Spring Beauty
These Are the Top 10 Trending Haircuts For Spring, According to Stylists
Beauty News
This Kickstarter Needs Your Help to Make Lisa Frank Makeup a Reality
Ivanka Trump
Believe It or Not, Ivanka Trump's Perfume Is a Top-Seller on Amazon

Diane Kruger Named the Face of New Calvin Klein Fragrance 2010-05-07 11:00:42

Diane Kruger Keeps Her Clothes on For Calvin Klein

Calvin Klein's fragrance ads typically drip with overt sex appeal, but the brand's latest venture isn't quite so obviously sultry. This October marks the launch of Calvin Klein Beauty ($50-$85), a refined floral that will be backed by the elegant Diane Kruger.

"Certainly sex is in our DNA, but this fragrance speaks to a different audience [than scents like Obsession and Euphoria]. It is very much the spirit of [Calvin Klein] Collection — elegant, sophisticated, timeless and beautiful — and designed to appeal to a more mature customer," creative director Francisco Costa told WWD. Set to debut in October, the scent, inspired by the calla lily, will include top notes of ambrette seeds, a middle note of jasmine, and a bottom note of cedarwood.

But will Diane derobe much like Eva Mendes did for Secret Obsession? That's a negative. "They showed me the concept, and it was classy. So I knew from the beginning that I didn’t have to take my clothes off," she said. Expect to see the new scent, encased in an egg-shaped, silver-accented bottle, on TV, print, and online advertisements. Are you glad to see more clothing in this campaign, or do you prefer things more bare?

Around The Web
Join The Conversation
lizlee89 lizlee89 6 years
"elegant, sophisticated, timeless and beautiful" - kind of like, Diane, huh? this is what I like about her (among many other things) - it's okay to have class and NOT take off your clothes for money ladies...
smallbee smallbee 6 years
wow, she looks absolutely gorgeous!
Sephora Opens New Nail Bars in Stores
Illamasqua Launches Funeral Makeup Service
Plastic Surgery Obsession Gets Fugitives Whitey Bulger and Catherine Greig Arrested
Florida Deodorant Robin Hoods Steal 75 Sticks to Give to Smaller Stores
Australia Prints Eucalyptus-Scented Stamps 2011-05-11 10:05:00
Aerin Lauder to Launch a Lifestyle Brand, Aerin 2011-04-06 17:00:46
Ines de la Fressange Becomes L'Oreal Spokesperson

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds