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Diane von Furstenberg: Interview on Her New Perfume

How Diane von Furstenberg Created Her New Fragrance

Diane von Furstenberg has always seemed like the kind of woman who'd love orchids or lilies, but as she reveals here, her favorite flower is actually frangipani (aka plumeria), and its light, clean scent is the centerpiece of her new scent, Diane. This video is a cool view if you've ever been curious about how designers come up with a new scent. And as an added bonus, you get to see Diane go out in the woods (wearing jeans, no less!) to talk about the other main flower in her scent, violet.

It's always been clear that Diane is passionate about fashion, but judging from this video, she's also a secret fragrance fanatic. It's fascinating to see someone who's such a fashion institution speak so enthusiastically about a subject as relatively quotidian as violets in moss and plumeria trees. Who knew DvF had a soft spot for quirky flowers?

Transcript

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