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Do Models Make You More Loyal to a Brand?

Supermodel Adriana Lima was spotted in Manhattan recently, where she was filming a new Maybelline commercial (oddly enough, with a zebra, too).

I keep going back to Maybelline's marvy mascaras because they're a great value, but subliminally, it could also be because of its lineup of models throughout the years: Christy Turlington, Sarah Michelle Gellar, Tomiko Fraser and Josie Maran.

What do you think? Does a company's choice of spokesmodel make you more loyal to the brand, or does it not matter?


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