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Do You Believe in Celebrity Endorsements?

I wasn't aware that Teri Hatcher had a beauty endorsement deal, and that's okay—because apparently, she doesn't have one anymore. Y'see, Teri signed an exclusive $2.4 million contract with Hydroderm, a line of anti-aging skin care—but then she endorsed City Lips' lip-plumping gloss. Oh, snap!

Hydroderm is not too happy about this, and is suing her for $2.4 million plus damages. This had me wondering: Do you think celebrities really use the products they endorse? Or is it all about the money?

Source

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Join The Conversation
phree2b phree2b 8 years
yeah, I think so. Susanne sommers used that thigh master squeezy contraption..
angelfromlsu angelfromlsu 8 years
Perfumes and fragrances are definitely not based on looks so celebrity endorsement means nothing. Hair color commercials are always applied on the model for the advertisement. This does not mean the celebrity uses it regularly. Makeup is always used during the advertisement also. I believe skin-care products should be honest since only using them long-term will allow you to see results.
katielisa777 katielisa777 8 years
They just do it for the $$!!
TFS TFS 8 years
hmm Hydroderm's lip enhancing product arent really user friendly. sure they plump up your lips, and it hurts like hell like and looks like youve had a car smacked into your lips,and it looks like youve been sucking on red dye for a week, but thats ok..:] note of sarcasisum.
ilanac13 ilanac13 8 years
i think that sometimes they are self serving when celebs are endorsing products - there are times that it just doesn't make sense....proactiv has just about everyone endorsing it and it's just too much!
poodlemom poodlemom 8 years
If it makes me look like Teri Hatcher I'm not using it!
JaimeLeah526 JaimeLeah526 8 years
No. I'm sure that they don't actually use those products especially when they are endorsing drugstore products.
Lippy Lippy 8 years
I don't think they use the products...think about it, those models who endorse covergirl and their unnaturally pink undertone foundations wouldn't look as good if they actually wore covergirl
JessNess JessNess 8 years
Allure had an interview with three of the most famous hair models and they talked about the tricks they use when making those commercials 1) The company sends them for a glaze to make their hair super shiny 2) They run pipes and string under their hair to show off the shiny hair but make it look like its just them moving their head so that its natural 3)All hair models didnt even say they used the products they advertise when asked what they do with their hair on their days off
star54 star54 8 years
I very much doubt that Heather Locklear uses L'Oreal to dye her hair or that Beyonce uses Revlon makeup. Such a load of bull, that's why I get irritated when I see celebrity endorsements for drug store brands. Shit I don't even use the stuff and I'm not super rich or famous.
mirawilliams mirawilliams 8 years
Forgot to add, Beyonce's phone commercial irritates the hell out of me. Everytime I see it, I have to mute or change the channel. Why? Because she's asking about the Dereon shipment and if it's been sent. I have no problem with celeb ads, but let's not pretend she's monitoring the clothing shipments.
mirawilliams mirawilliams 8 years
Oh please. Like a celeb's endorsement is going to make me buy the product. I quicker buy products based on Allure's reviews than whatever Eva, Salma or Teri's pushing.
Beauty Beauty 8 years
The magazines say that they use Revlon on Halle, or Avon on Salma, but that's not necessarily the case. Usually, the makeup artist does his or her thing, and then the magazine staffers look at the endorsed brand's colors to come up with a match. But it's not what was really used most of the time. Sneaky, huh? That said, I do think some celebs like the brands they promote. Dita uses MAC. (Not sure if Fergie does—I think she is SUPER into getting good contracts and to her, it doesn't matter.) But yeah, there's a huge amount of money to be made with these deals. Where's mine? ;)
chatnoir chatnoir 8 years
Product endorsements are where celebs make the money that doesn't have to be divided up between their whole team, managers, agents, yada yada. I read that when they get a salary for a film that so much of is gone before they get their cut. They dream about a cosmetics deal or an overseas commercial deal. However, I don't think that if you are shilling for covergirl you should be talking about anything but covergirl. When Salma Hayak was the spokesperson for AVON they only used AVON on her for covers and even movies. If you see a cover with Halle Berry, you can read the 'cover look page' and she'll be in Revlon only. Jessica Simpson was nearly sued because she was supposed to be wearing her own line of jeans so she could be photographed in them and she didn't seem to want to wear them at all. I think some celebs choose to represent because they like the products and the company. Like Dita Von Tease for Mac. I don't believe some of them actually use drugstore products. Oh.. my hair stylist who does print and tv also, told me that those Pantene hair commercials are NOT pantene products. They may use 1 pantene product but they have special items that make the hair shine like it does.
Lovely_1 Lovely_1 8 years
Maybe...I think they make more then enough money to start with though.
emalove emalove 8 years
I don't believe them at all for the most part...
wrngco wrngco 8 years
As if Lindsay ever used proactiv please 3 million dollars was what she rubbed on her face
aimeeb aimeeb 8 years
Maddie-I couldn't agree more. :rotfl:
Alisha_Stiletto Alisha_Stiletto 8 years
She should be sued for that Wonky Eye of hers. Gives me the creeps.
Mikaela81 Mikaela81 8 years
It all depends, not just celebs but down at the makeup counters at department stores and your facialist at the spa... I know, because I've done both. The lines want you to promote what you work for only, but that's not always the case when you know something else would work better for someone. That's why I like stores like Sephora, you know you are getting the best of everything not just being pushed to buy all one line.
leeluvfashion leeluvfashion 8 years
Maybe: Most of the time they are just selling it to make cash. However certain celebs like Jennifer Garner, Reese Witherspoon and Drew Barrymore are the types that while they are being payed alot to be the spokesmodel, they have mentioned using the line years before they got the spokemodel deal. Like I don't believe Penelope Cruz or Beyonce in those L'Oreal ads just like I don't believe that Courtney Cox is suddenly transformed by Kinerese(sp?) I like Courtney however I think she was just in it for the cash.
JessNess JessNess 8 years
My friend's hairdresser would do hair shows where he was sponsored by Bumble and Bumble. But he didnt like their products so he would put his favorite brand in the B&B bottles.
JessNess JessNess 8 years
I dont think it is so much them actually using it but verbally promoting it and also doing ads. Like if an interviewer asked "oh what is your secret to combating aging" then they would say "I use ______(insert product getting paid millions to mention)" Im pretty sure all those Covergirls dont actually use the product on a day to day basis. My question is why would anyone want Teri Hatcher to promote their beauty products
BoomBoom22 BoomBoom22 8 years
I think it depends. If a celeb endorses a product, it doesn't mean it has to be the ONLY product of that sort that they use. I agree with whoever above wrote that not all of us use the same makeup products. I use Covergirl mascara, Maybelline eyeshadow, etc. Although, if a celebrity accepts that much money to endorse something, they should do it because they love the product. But think about it like this, companies use celebrities to endorse their products because they are trying to up their sales of that product, and they probably feel that when celebrities endorse them then go out and use other products, it hurts the companies sales. I can't say for sure though, and I don't know what all fine print is in a celebrity endorsed contract, but if a company is paying that much money, then i'm sure they expect the celebrity to be publically seen using it.
JessNess JessNess 8 years
Certain celebs who rarely do endorsements and are not all about their image (skinny, blonde fake teeth etc)then Im a little more willing to hear out their endorsement. For example, I like Kate Winslet for Tresor. But other than that its all for the money. I like it better when say there is an interview and they say what some of their favorite products are.
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