When a tube of Cetaphil DailyAdvance Ultra Hydrating Lotion ($10) crossed my desk, I had mixed feelings. On one hand, I am a huge fan of Cetaphil's cult (and dermatologist) favorite Gentle Cleanser, but on the other, I feared it would probably just be yet another greasy body lotion.
Now that I've used it for five days in a row, I'll admit that I should have given this moisturizer the benefit of the doubt. It is nowhere near "heavy" in consistency, but you can tell while rubbing it in that it is going to hydrate better than your average, watery body lotion. It has a silky-fine texture that forms a light, non-greasy film on your skin that reminds me of a glycerin based hand cream–smooth, yet not slippery. It soaks in pretty quickly, maybe a little too quickly for my liking. Nonetheless, it left my skin feeling very soft.
While I am a big fan of this moisturizer for daily use, I am not sure it is deserving of the "Ultra Hydrating" title. It would probably be better suited for those of you with normal to moderately dry skin, rather than those of you battling severe dryness. It is also worth noting that although the product is "fragrance-free," it has that distinct "non-smell" kind of smell, which Mr. Bella accurately described as that of water balloons. It's not strong, but it's not exactly fragrance-free, either.