I love that brands like Yes to Carrots, Burt's Bees and J.R. Watkins are available at drugstores (and therefore at drugstore prices). I picked up J.R. Watkins' new Aloe & Green Tea Body Cream ($6.49) on a day when my skin was feeling especially parched. The packaging couldn't be cuter, with declarations like "free yourself" and "naturally pure" written in old-timey script — and in French, at that. This brand doesn't use parabens, dye, or phthalates (nor does it test on animals) and they're clearly proud of it — as they should be!
To find out what I thought of this cream, just
Despite being called "body cream," according to its own tube this product is actually intended for especially rough parts of the body like the hands, feet, knees and elbows, and the addition of soothing aloe and green tea makes it good all-purpose balm for when you just went camping or skiing. If you're looking for something to use every day that will soak in after you can slather all over yourself, this isn't it, even if you think your skin is super-dry. The scent is strong but hard to pin down (you can definitely detect the shea butter, maybe mixed with a powdery gardenia-ish smell). Definitely give it a whiff before purchasing, because you'll be smelling it for hours, as will those around you.
All in all, this is really jazzed up shea butter (it's the second ingredient), and it would be cheaper to just buy that. But it probably won't say "apothecary" on the package, and I really like that in a product (I wish that were a joke).*