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Doing Drugstore: Jane Be Pure Mineral Gel Eyeliner

The heavy eyeliner trend isn't going away anytime soon. And why should it? A subtle cat eye (think Lauren Conrad, not Amy Winehouse) adds allure in a sexy, soft, slightly '60s sex-kittenish way.


I'll soon post a tutorial on how to create a foolproof cat-eye, but until then, I'll just tell you: Gel eyeliner is so much easier to master than liquid eyeliner. I'm a fan of MAC's Fluidline (as is, natch, makeup artist Victor Cembellin) because it lasts forever, and it's pretty much klutz-proof.

If you don't want to invest in the higher-end gel eyeliner options, there's Jane Be Pure Mineral gel liner ($6.99). This is a new product, and for the price, it's astonishingly good. The gel formula goes on as smoothly as versions by MAC and Bobbi Brown, and the staying power is excellent. (You'll need a hefty dose of makeup remover with this one!) Plus, it comes with an angled brush for application; while it's not quite as precise as my MAC #266 brush, it's not too shabby. Tell you what: If you've never played with gel eyeliner before, pick this up next time you're at the store. I'll work on the tutorial, and together, we'll be ready to unleash the pretty kitty inside you. Deal?


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