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Doing Drugstore: Max Factor Vivid Impact Mascara

I've been on a bit of a mascara kick lately, and the latest one to enthrall me is Max Factor Vivid Impact Mascara ($10.12, but cheaper at drugstores). It's a double-ended mascara with two formulas. The first, a base coat, separates and defines eyelashes. After letting that dry, you follow up with a highlighting top coat, which adds a little color. I tried it in Blushing Blue, which uses a deep blue top coat and a shimmery pink top coat.

Like Cover Girl Lash Blast, Vivid Impact has a nontraditional wand. This one is rubbery, with tiny little spikes to deliver the mascara to lashes. To see how Vivid Impact looks on lashes,

So, behold the fluorescent lighting of the bathroom at Sugar HQ. Flattering, no? Here, you can see how vivid the impact was. (See what I did there?)

For comparison purposes, you can see my naked lashes. Then, I applied the base coat. It's a deep cobalt blue—not exactly navy, but not as violet-tinged as Benefit Badgal Blue. I liked it, actually, because it didn't scream "blue mascara!" in a gaudy way at all.

Next up was the top coat. The pink shade is really subtle, giving off off modest color and a bit of glimmer. If you use the wand horizontally to coat the lashes, the color shows up mostly on the tips (as shown in the photo). But if you tilt it and use just the tip to paint lashes, the color shows up throughout. The pink was a little much for my workday look that way, but it could definitely work for a party look.

Overall, I liked this mascara's ability to define lashes, and the highlighting aspect of it is festive and fun. Next time around, though, I'm going to try a different color combination.

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tglynn tglynn 8 years
booooo Max factor. I tried their eyeshadow once and it only lasted like 3 hours.
Candyhunnie Candyhunnie 8 years
Aah, Shopaholic194- I'll just say that my unfortunate MaxFactor incidence concerns a certain foundation and myself resembling a tangerine... My lips are sealed (:
trixiefire trixiefire 8 years
Hmm I might try a little bit of color, just on the tips of my eyelashes, sometime. I dont think pink is really my color, though.
mlmoreno47 mlmoreno47 8 years
Pretty eyes bella! I love the pink on the tips...I might actually try this! It's kind of brighting!
robinesque robinesque 8 years
Seraphim Seraphim 8 years
i down with the blue mascara as well... i have benefits bad gal blue :) it's fab!
Lovely_1 Lovely_1 8 years
Yea I only use Great Lash too haha!
Bettyesque Bettyesque 8 years
The only mascara I use out of a drugstore walmart etc is Great Lash ... been using since I was 14 lol as far as I can see its one of the best other then some of the higher end ones.
terryt18 terryt18 8 years
I like doing drugstore.
desodaro desodaro 8 years
Damn...that looks fun, but they test on animals, so I refuse to give them my money.
brittanyk brittanyk 8 years
I agree with karisaamy, it looks a little clumpy to me. While the idea of colored mascara sounds cool, it's just something I can't get into.
misshouston misshouston 8 years
Colored mascara? That's one 80s trend I'm NOT up for revisiting. You gals have fun, though!
shopaholic194 shopaholic194 8 years
I'm not into the color thing! but i am interested in candyhunnie's "unfortunate experience"!!
karisaamy karisaamy 8 years
I like the colors but it looks a bit clumpy
emalove emalove 8 years
I've seen these advertised, I'm all set with pink highlights for my lashes. I DO love blue mascara though...I wear it almost everyday and I have for probably 7 years now??? People used to tell me how weird it was, but I didn't care. I love it. And now, I see colored mascara everywhere...
aimeeb aimeeb 8 years
Eh I do not like MF.
Candyhunnie Candyhunnie 8 years
The pink looks awesome. But I'm really boycotting MaxFactor after a rather unfortunate incident :|
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