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Are Drugstore Brands Reasonably Priced?

The other day, I went to Walgreens and was surprised by the cost of some of the cosmetics. Wet 'n' Wild was still dirt cheap, of course, but a few items were more expensive than I'd expected. For instance, this L'Oreal Volume Shocking mascara is $12.99—that's more expensive than mascara from MAC, and just 50 cents less than Bourjois mascara. The more I browsed, the more I kept thinking, "Hmm, for another dollar or two, I could go to a department store and try out that concealer/gloss/blush before buying it."

Of course, there are still some great drugstore bargains, but it seems like prices are jumping higher. In general, do you think drugstore brands are reasonably priced these days?

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