Most of you think drugstore products are too expensive for what you get. So you might not be surprised to find out that retailers are seeing a slowdown of shoppers, and companies are planning to scale back in drugstores and mass retailers. According to WWD, cosmetic companies are editing the stock they feature, and in some cases whittling their inventory.
Wendy Liebmann, a retail industry analyst, says shoppers are overwhelmed by the number of products. "There's just too much stuff, and that makes it more difficult to shop," she explains. She pointed to one of her company's studies, which revealed that when it comes to makeup, 52 percent of women surveyed described selecting a new foundation as "difficult," as opposed to "easy" or "so-so." The solution, she and other experts believe, is to present only the best-selling items.
This might sound weird, but I think it would be more efficient if we had slightly fewer choices. I often get overwhelmed by the number of lotions and potions, and without a trained staff to explain the difference between Foundation X and Foundation Y, it can be difficult to make the right choice. What else would make you a happier drugstore shopper?