Although neither one of them is FDA-approved for the purpose, two new non-invasive fat reduction mechanisms, the Zerona laser and Zeltiq cooler, are building some buzz. Although the science behind them suggests some level of effectiveness, neither one of them seems to approach the level of traditional liposuction. The price per treatment for these procedures is lower, though, and you avoid potentially deadly complications from going under the knife.
How do you feel about procedures like this in general? And if you were considering a fat reduction procedure, would you be tempted to do this even though its effectiveness hasn't been proven, or would you go the riskier but more rewarding route?