She's certainly getting attention for this odd body modification, which is performed by people like Steve Haworth. The body modification expert creates the elfin look by severing the ear cartilage and sculpting it upward. The $600 procedure takes 20 minutes, but because Haworth isn't a doctor, he's legally not allowed to give people pain medication during the process. If the procedure goes wrong, cosmetic surgeons say, infection could destroy the entire ear within a matter of days. And if it goes right, well, hope you don't have second thoughts, because it's almost impossible to return the ear to its original shape.