This year, in an effort to continue expanding recognition of the disease and the people it affects, the Breast Cancer Awareness Campaign wants to highlight a new community: men. One percent of those who battle breast cancer are men, so the BCA compact ($55) and Ribbon Pin ($13) each feature a blue rhinestone to support that group. Twenty percent of proceeds from these products' sales will, as always, go directly to the Breast Cancer Research Fund. "The most important thing I get when I talk with [BCRF leaders] is that they can find a cure," Hurley said. "The only thing stopping them is lack of funding."
For Hurley, helping women battle breast cancer is a personal endeavor. Not only did she lose her grandmother to breast cancer, she has three close friends who detected their own breast cancers during a monthly self-examination. "Fortunately, they all survived," Hurley explained. "If breast cancer is detected early, there's a 98% survival rate." If you're below 40, conducting a monthly self-exam is a good way to look for unusual lumps. After 40, mammograms are a must. And if you're looking for another way to support the cause, you could always look to your family or community. "If you know a person who can't afford a mammogram, how about giving it as a birthday gift or Christmas present?" Hurley suggested. "There are many ways you could give someone what could be a life-saving gift."