In 2013, Estée Lauder is getting into the fashion business. For Spring and Summer, the beauty brand will offer a gift with purchase: a makeup bag featuring the designs of Lilly Pulitzer, part of a limited-edition collection. There will be eight different prints, each offered at a different retailer. But all have a beachy lilt. "Style is in our DNA, and bringing two iconic brands together to create something really fun and timeless made perfect sense to us," Jane Hertzmark Hudis, global president of Estée Lauder, told WWD. "This is heritage done with fun."
You'll be able to collect each of the limited-edition bags from stores like Dillard's, Macy's, and Bloomingdale's. The first gift-with-purchase set is available at Lord and Taylor now.