Felted soap is one of those things that has seemingly always existed but is now suddenly everywhere, from a fancy Fiat Luxe round at Anthropologie to this "Soap Opera" felted soap on Etsy. But what, you may be asking, is felted soap, exactly, and why are we, the well-washed masses, all clambering for it now?
Basically, before there were loofahs and shower poufs, people used a plain old bar of soap sewn into a cute little boiled-wool covering. The wool is exfoliating and has antimicrobial properties, the soap lathers better, and you don't end up using as much soap per wash. With Etsy's increasing popularity, lots of tradition-based handicrafts and subcultures (steampunk, anyone?) are getting more mainstream attention, and it seems the collective unconscious—and mass market retailers—have picked up on this particular product. So that's the story on felted soap. Suds away!