If you've ever bought a product that promised to have sunscreen or be antiaging only to wind up with a sunburn and no noticeably wrinkle-free skin, you'll be happy to know that the FDA is about to start taking action. It's considered illegal for a brand to say that its product counteracts or controls the aging process, and that's exactly why the FDA's Center for Drug Evaluation and Research is launching a major initiative  to begin enforcing drug claims on imported cosmetics, which include SPF, antiaging, and antiwrinkle claims.
FDA warning letters have already been sent out to several large firms, and just last month, several products were put on the agency's Import Alert #66-38 , a watch list of cosmetic manufacturers who have been found to import cosmetics that carry drug claims. I don't expect to see big changes immediately, but it will be interesting to see just how far the FDA will go with its enforcement. What do you think? Will this initiative ever get off the ground, or is it a good idea, but too difficult to enforce?