Fragrance knockoffs have been around since the '80s, when Designer Imposters released Primo, a knockoff of Giorgio Beverly Hills. Now there's competition in the form of Instyle fragrances — no relation to In Style. Both promise to deliver more eau for your dough, but which one comes out on top?
|Packaging||A brash melee of clashing colors adorns each box of perfume.||Minimalist; a typographer's nightmare of competing font weights and serifs.||Designer Imposters. At least they put a little effort into it.|
|Sales pitch||If you like [Actual Perfume], you'll love our knockoff!||An impression of [Actual Perfume]||Instyle. The writing makes it sound more artistic.|
|Best perfume name||With Exposé, Babe, and Yeah Baby, DI allows you to recall a '90s girl band, a movie about a pig, and Austin Powers.||Nothing! No names for these "impressions." Lame.||Designer Imposters, obviously.|
|But how do they smell?||Close, but no cigar. The scent is unmistakably cheaper than the original.||Pretty much the same, although the knockoff of SJP's Lovely was somewhat convincing.||Instyle|