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Fake Fragrance Showdown: Designer Imposters vs Instyle Fragrances


Fragrance knockoffs have been around since the '80s, when Designer Imposters released Primo, a knockoff of Giorgio Beverly Hills. Now there's competition in the form of Instyle fragrances — no relation to In Style. Both promise to deliver more eau for your dough, but which one comes out on top?


Designer Imposters Instyle Advantage
Packaging A brash melee of clashing colors adorns each box of perfume. Minimalist; a typographer's nightmare of competing font weights and serifs. Designer Imposters. At least they put a little effort into it.
Sales pitch If you like [Actual Perfume], you'll love our knockoff! An impression of [Actual Perfume] Instyle. The writing makes it sound more artistic.
Best perfume name With Exposé, Babe, and Yeah Baby, DI allows you to recall a '90s girl band, a movie about a pig, and Austin Powers. Nothing! No names for these "impressions." Lame. Designer Imposters, obviously.
Price $9.49/ounce $11.99/3.4 ounces Instyle
But how do they smell? Close, but no cigar. The scent is unmistakably cheaper than the original. Pretty much the same, although the knockoff of SJP's Lovely was somewhat convincing. Instyle

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