This stuff is like a little kid's dream dessert somehow translated into a personal care product: it smells like Italian cream cake topped with lemon bar chunks along with a healthy helping of vanilla ice cream on the side. If you hate gourmand scents, you'll probably be utterly repelled, but if you love them, there's no turning back. In fact, if reading this is making your salivary glands tingle, maybe you shouldn't even try Hello! Yellow. There's no way you'll be able to sniff it without becoming addicted, and then, like me, you'll be on the hook for a $30 jar of shea butter, grinning like a fool while you pay.