First US Givenchy Boutique to Open in Disney World's Epcot Theme Park

When you think about where the flagship store for a luxury brand like Givenchy might open, a few places probably come to mind: New York, LA, Chicago, Miami, San Francisco, etc. But if you guessed any of those fair cities, you'd be wrong.

Givenchy has just announced that it'll be putting its first US storefront in Disney World, specifically in the faux France section of Epcot. The placement makes sense, since Givenchy is very much a French brand, and I'm sure the boutique will do insane amounts of business. Still, it's an interesting choice for a company that otherwise trades on its exclusivity and cache. Do you think this was a good move on the company's part? And next time you're making a visit to the Great Mouse, will you consider visiting the Givenchy boutique (right after you ride Spaceship Earth, but before you hit up Oktoberfest, of course)?