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Forever 21 Is Getting Into the Cosmetics Game

When you think affordable, trendy clothing, what always-packed retail chain comes to mind? Could it be Forever 21? The low-cost store has been on an upward growth trend over the past few years, adding both a plus line and a contemporary line most recently. But how do you think the company's upcoming plans to enter the beauty realm will fare?

Some large clothing chains, like Victoria's Secret, have launched successful beauty collections that make a lot of money. But others haven't fared so well. You might recall the Gap's very short stint with makeup back in the earlier part of the decade. And don't forget H&M's makeup collection, which used to be available in the States, but is limited to European distribution these days.

Considering Forever 21's current beauty offerings are defined by items for the not-of-legal-drinking-age crowd, like glittery polishes, diamond eye shadows, and nail art stickers, I have to wonder. Can Forever 21 make a beauty line work without coming off as cheap and costumey, or will it somehow find a way to differentiate themselves in a sea of endless beauty product choices?

Photo by Bakkenrecord

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thenekoling thenekoling 7 years
What, are they going to create knockoff makeup now too? I can just imagine -- exact same packaging, colors, and everything, just with 110% worse quality. :\
thenekoling thenekoling 7 years
What, are they going to create knockoff makeup now too? I can just imagine -- exact same packaging, colors, and everything, just with 110% worse quality. :\
sugar_me_sweet sugar_me_sweet 7 years
I have to agree that forever21's quality for clothing isn't that good so I wouldn't trust them with makeup because I have sensitive skin.
smiley13tree smiley13tree 7 years
It might not be that awful. It would just be like drugstore makeup.
vicki17 vicki17 7 years
The eye makeup would probably crud-up in a few hours!
bailaoragaditana bailaoragaditana 7 years
I haven't bought anything from Forever 21 in more than 5 years (since I found out that they give loads of money to right-wing causes and politicians), but knowing the quality and workmanship of their clothing and accessory products (or rather, the lack thereof), I wouldn't come within 50 feet of their "makeup." That stuff will never get the chance to touch my skin!
Daisy-Duke Daisy-Duke 7 years
Forever 21 has poor quality clothes that fall apart after one wash cycle, I wouldn't dream of using something on my face made by them! T shirts, sure, accessories, sure. But makeup? No thanks.
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