What type of scents are trendy these days?
Right now we are moving to a feeling of optimism. [We're] working through a trying time, so many fragrances [are] using green, watery, citrus-type of notes, especially for the Spring season, combined with fresh florals, such as peony. It is a note that combines a green and dewy feel that refreshes. It is a key element behind our Spring launch, Heavenly Flowers (available in April). It is vibrant, bright, and lush; true to being romantically optimistic. We feel the fragrance, concept, and package are all right on-trend for the upcoming season.
We just launched Very Sexy Now ($20-49) which plays off the citrus theme with a lime accord, the watery theme with a rainwater accord, [and] a fresh Lily floralcy. [It] wraps with musk and woods to create a proactive feel which is dark, but bright at the same time. It is an amazing juxtapositioning, but right on-trend for the Spring.
What scents feel outdated — or all wrong for this time of year?
I believe it is up to the individual when it comes to a scent being outdated or wrong. If you are comfortable wearing a particular fragrance and it works for you year-round then there is nothing wrong with that. What we do see is bigger, bolder, heavier scents do not do as well in the Spring and Summer months.