Skip Nav
Oscars
The 15 Best Oscars Hair Moments of All Time
Sephora
13 of Sephora's Bestselling Lipsticks That You Need Now
Beauty Trends
How to Wear Flamingo-Pink Makeup and Look Like 1 Hot Bird

Free Essie Nail Polish to Mark New TOMS Shoes Color

Get This Essie Polish Just For Taking Off Your Shoes

Nail polish brand Essie has come up with a clever (and generous) way to support One Day Without Shoes, an initiative started by ubiquitous shoe brand TOMS to raise awareness about the millions of children at risk for disease and infection because they don't have adequate footwear. Essie designed the pastel azure nail color up top, aptly named Barefoot in Blue, to encourage people to go shoeless on the day, April 10. And starting March 7, it's giving away 15,000 bottles.

If you want to give your feet their day in the sun and score some free polish, too, you just have to visit the Essie or TOMS Facebook pages to sign up. Every day for 15 days, 1,000 people who enter will win a bottle of Barefoot in Blue. "We wanted to come up with something that would really spark conversation and bring attention to the campaign — a new rallying cry for an important cause," says Essie Weingarten, the polish brand's founder. "There's no better way to do that than with blue toes."

Around The Web
Join The Conversation
Luci2421979 Luci2421979 4 years
I love the color Barefoot in Blue for my toes.  I will go shoeless on April 10th.
Nail Trends Fall 2017 | London Fashion Week
Accent Nail Pointer Finger Trend
Spring Beauty Launches From Fashion Week
The Blonds Nail Art Fall 2017
Nail Trends Fall 2017 | New York Fashion Week
Nail Designs That Will Complement Your Engagement Ring
Risque Beauty Product Names

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds