It's always interesting to hear the stories about the people behind the brands, and Zoya nail polish founder Zoya Reyzis's is a good one. Zoya, who came to the US from Ukraine in 1978, operated Zoya salon in a suburb of Cleveland from 1986 to 1996. A classically trained pianist, Zoya likened the client-to-nail-technician relationship as an intimate musical experience.
"I related each phase of the service to a part of a musical composition: Exposition (the removal of old polish); development (nail shaping, filing and cuticle care); recapitulation (applying new polish). Everything is music to me," she explained to Cleveland's The Plain Dealer.
While Zoya encountered some tricky times during her stint as a salon owner (the locals at one time got the wrong idea about what a massage actually entailed), she eventually found her big break: Zoom Dry, a nail-drying invention made by her husband. With him, Zoya started The Art of Beauty Co. in 1996, with products like Zoya nail polish and Qtica body, nail, and hand treatments under the brand's umbrella. And even with all the responsibilities Zoya takes on, she still makes time to give piano lessons.
Photo courtesy of Zoya