OK, so Gwen Stefani's new Harajuku Lovers scents aren't my favorite, but she sure does know how to market them. The Harajuku Lovers fragrance website is a look into Gwen's obsession with wild cuteness. You can submit your own karaoke video or check out profiles of her backup dancers, all while hypertwee cartoons buzz around the screen to the beat of eight-bit video-game tunes. Though I've never loved the way Gwen interprets Japanese culture (G, you've gotta stop mispronouncing Harajuku!), this ad definitely gets your attention. There's no doubt (sorry!) that she's savvy with her branding — but what do you think of this spot?
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