Yes, you read that right: miss all-natural Goop herself, Gwyneth Paltrow , was made up to look like four iconic faces for the new Max Factor makeup campaign. She signed on to be the "creative inspiration" for the UK beauty brand in 2012, and then Pat McGrath joined as the label's global creative design director. The joining of these forces has produced an epic new campaign, in which Gwyneth was transformed to look like Audrey Hepburn, Brigitte Bardot, Farrah Fawcett, and Madonna  — each representing a different decade ('50s, '60s,'70s, and '80s, respectively).
"I remember being with my mum [actress Blythe Danner] on film sets and watching her get her makeup done," Gwyneth told Vogue UK  of her own first experience of the beauty industry. "There's a picture of me sitting on her lap in a makeup chair trying to do her lipstick. I was always in that world of makeup and makeup artists."
Well, this time she plunged right into the makeup world! Scroll through to see all the gorgeous Gwyneth looks, plus some behind-the-scenes snaps!
Source: Getty / Sasha Spielberg