Just when you think you've seen it all, a new cosmetic procedure comes along to out-weird the last. The latest one is referred to as the Boob Jab — that's jab, not job. As an alternative to breast implants, the Boob Jab is an injectable filler that can increase the breast's fullness by one cup size. A doctor numbs the underarm area, then injects a hyaluronic acid-based filler called Macrolane into the breast. The results are immediate, although some bruising is common. But here's the catch: the $4,000 procedure produces results, but they last only from 12 to 18 months. Over time, the body absorbs the filler, and the breasts need to be "topped off."
If you're itching to see what it's like to be a C-cup rather than a B-cup, this could be right up your alley. But I wouldn't be into this — I'm just not a fan of needles or injectable fillers in general. And on a larger level, I'm tired of the pathologizing of small breasts. Is it just me, or is the obsession with implants and the like getting out of control?