I've been playing around with some of the products, and one thing stands out above everything else: Heidi Klum Perfect Lipstick ($16) in Exotic Spice. It's pretty much the perfect versatile shade of nude pink, and the moist and creamy formula has just a hint of shine. It works for a natural, low-key look as well as a glamorous nighttime one, and it just feels nice on the lips. I'm not absolutely crazy about the chocolate scent, but your mileage may vary. Either way, this has become my go-to shade — even if I don't look like Heidi with it on.