"I never thought my nose would recover from sniffing so many scent combinations," she said of the development process. "But it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who's wearing it 'What are you wearing? You smell delicious!'"
This is the first scent for Heidi, who has previously developed a makeup collection for Victoria's Secret and her own skin care line. The fragrance will launch in September, just in time for the autumn shopping rush. Are you looking forward to it, or are you not taking a shine to the concept?