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Hello Kitty for MAC Cosmetics Makeup Line

Coming Soon: MAC Partners to Launch Hello Kitty Makeup Line


All you secret (or not-so-secret) Sanrio fans out there, you can soon say "hi" to a new Hello Kitty cosmetics line from MAC. Debuting on Feb. 10, there will be lipsticks, lip conditioners, and lipglasses — which is a bit odd, since Hello Kitty herself has no mouth to model them — in addition to glittery liners, shimmery shadows, and a whole lot of pink.

"To me, MAC Hello Kitty embodies the ultimate beauty icon," Jennifer Balbier, senior vice president of product development for MAC Worldwide, told WWD. "She’s sweet and sexy, slightly edgy, and appeals to a wide range of customers."

Product prices range from $11 (nail polish) to $38 (eyeshadow quad) for the main Hello Kitty Colour Collection to something called "Sheer Mystery Powder" ($90) in a crystallized, silver compact as part of the high-end Hello Kitty Kouture line. Mystery indeed. Since the products will be offered for a limited time only (eight weeks max), if this sounds like something you wanna get in on, the waiting list will go live on Jan. 7. Meow!

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