On Friday, New York Fashion Week kicked off with a Red Dress Collection celebration. The first women to walk the runways were dressed all in red (and most also wore red lipstick) in support of National Wear Red Day. It's the first Friday of February, and it was created by The Heart Truth to raise awareness about heart disease—the number-one killer of women in America. Since this is a cause close to Bobbi Brown's heart, she not only sponsored the show, but she also partnered with The Heart Truth for the third year to create a limited-edition red lip palette. She said:
“I am thrilled to be a part of The Heart Truth’s Red Dress Collection Fashion Show for a third year in a row. It’s important to educate and empower women with the knowledge they need to make smart lifestyle choices and The Heart Truth does a great job of getting the word out.”
The sleek black palette contains four shades of Bobbi's favorite lipsticks, including Mauve Lip Shimmer, Kir Lip Shimmer, Cranberry Lip Sheer, and Slopes Lip Color with a message inside that says, "Be True To Your Heart." Only 500 palettes have been created, and they retail for $40. So if you like it, I'd advise you to put your order in quickly.