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Here's Why We Don't Highlight Every BCA Beauty Product

Here's Why We Don't Highlight Every BCA Beauty Product

As you probably know, October is Breast Cancer Awareness Month — hence all of the pink ribbons on everything from golf balls to laptop computers. We at Team Bella receive dozens of pitches about BCA beauty products. But while we enthusiastically support efforts to raise funds for cancer research and prevention efforts, it can be frustrating to see BCA products that donate a minuscule or unspecified amount of cash to the cause. (Donating $1 from a $100 product? C'mon.) That's called pinkwashing (more about that here) and we think it's crummy. However, whenever we find BCA products that we like and that give a hefty sum to support the cause, we'll happily let you know about them.

What's really important this month — and every month — is to do a breast exam. The instructions are easy to follow, and by getting into the habit, you'll be better prepared to notice abnormalities. It works: About six weeks ago, I found a lump in my breast. Fortunately, a biopsy proved it to be benign, but I wouldn't have noticed it if I hadn't been checking regularly. Take it from me, the self-exam is worth doing! So please take care of yourself, and support the cause however you can. On our end, we'll do the same, and we promise to feature only pink-ribbon products that we find truly charitable. (Now go check your boobs already!)

Image Source: Getty
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Beauty Beauty 6 years
Interesting comments. I do think there are some BCA products that do give a lot (we highlighted Philosophy's Shower for the Cure, which gives 100% of net proceeds to charity) but yeah, some of the products seem to exploit pink for the green. So we won't feature those items here. And of course, yes, by all means, please donate money to the cause — or consider donating time, if you have an excess of that instead of cash. And go check your boobs! Seriously!
Beauty Beauty 6 years
Interesting comments. I do think there are some BCA products that do give a lot (we highlighted Philosophy's Shower for the Cure, which gives 100% of net proceeds to charity) but yeah, some of the products seem to exploit pink for the green. So we won't feature those items here. And of course, yes, by all means, please donate money to the cause — or consider donating time, if you have an excess of that instead of cash. And go check your boobs! Seriously!
risqueredhead risqueredhead 6 years
very well said.
NurseKimberly NurseKimberly 6 years
Go Bellasugar!
lizlee89 lizlee89 6 years
ooops, I meant Bella and Fab...
lizlee89 lizlee89 6 years
I agree - I am also glad that you brought attention to such an injust trick (not saying that they don't have their hearts in the right place - I just think their greed gets in the way). It's not just breast cancer research products either; there have been products featured here on Bella and Sugar which do the same thing (I don't remember what the brand was, but it was a t-shirt that cost, I think, $100 and like $3 was given to charity). That's why I don't buy products just because they donate; it totally is better to just give that money directly to the charity...
mmcdona4 mmcdona4 6 years
I agree with deanna024 and Yogaforlife. Donating to a charity should come from the heart and by choice, not by solicitation!
Yogaforlife Yogaforlife 6 years
Deanna - I agree with direct contributions helping more. But if I'm going to be buying a lipstick or purse regardless, I'd prefer to buy from a company where 100% of the profits are donated to charity rather than some company that donates nothing at all or only 5% and still claims to be a charity product.
Yogaforlife Yogaforlife 6 years
Deanna - I agree with direct contributions helping more. But if I'm going to be buying a lipstick or purse regardless, I'd prefer to buy from a company where 100% of the profits are donated to charity rather than some company that donates nothing at all or only 5% and still claims to be a charity product.
deanna024 deanna024 6 years
Thank you for posting about this! What most people don't realize is that a direct contribution of as little as $20 can do a lot more good than buying many of the "pink" products will! It's a marketing scam, plain and simple. They just want to sell you more stuff, but make you feel good about doing it.
Yogaforlife Yogaforlife 6 years
That's one of the first things I check when I see that something donates to a cause. I want to know what percentage because all too often products do pinkwashing or greenwashing. It drives me crazy because it's blatant marketing to profit off of people's goodwill.
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