I have no idea what this Japanese commercial for Seiyu stores is saying, but the hair is awesome. It reminds me of Marie Antoinette's enormous sculptural hairstyles, which took the French court by storm and had to have wire underpinnings and horse hair padding. Apparently, though, this commercial is poking fun at himegyaru style, a subculture of girls who wear huge bouffants and dress like princesses. Either way, that Japonica seed updo is calling my name. Check it out.