To create this look, Boehmer kept models' faces nearly nude. No mascara or eyeliner was used; instead, he applied NARS eye shadow in Ashes to Ashes for a soft but stormy gray-violet eye. ("It's my hands-down favorite eye shadow," he said. "It's between a dark and a light, and it looks good on everyone." Cheeks were softly contoured with powder blush in Zen, with a little bit of Bombshell eye shadow applied with a blush brush to brighten the cheeks without adding color. To finish the look, Boehmer applied Pure Matte lip color in a new-for-spring chalky pink shade, Madere. The end result, according to him: "The models look polished, but they're not taking away from the clothes."
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