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How-To: The Wet Look

Believe it or not, the wet look is coming back in style. But instead of boring slicked-back buns or crunchy curls, this modern look is much more refined.

At first, I thought this idea seemed silly—and untimely, too, considering how unhealthy it is to leave the house with a wet head in the dead of winter. But after reading about a Kiehl's new Just-Out-Of-The-Shower ($13.50), I found out that there's a way to create the wet look with dry hair. For easy styling suggestions,


  • STEP 1: Part your hair on one side and comb through to remove all knots and tangles.
  • STEP 2: Next, apply a little bit of product over the comb and evenly brush it through your hair. Reapply product to each section of hair as necessary.
  • STEP 3: Don’t overdo it. The idea is to create a smooth and shiny look, but you don’t want your hair to look overly greasy. My advice is to keep a dry shampoo on hand to help absorb any excess product.
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