- Going offsides: "I know a lot of people tend to go a little old-school with it [applying blush], explains Kate McCarthy, Glo Minerals' national makeup artist, adding, "They'll start at the apple of the cheek and either do a circle on the apple of their cheek, or they'll pull it all the way out to their ear." So instead of going out, go up. "Pull [the bush] up to your temple, through the hairline. It gives an instant lift to the face," explains McCarthy.
- Round and round: If you have a round face shape, create an elongated look by keeping the blush on the cheekbones, pulling it up and out toward the temples. To define even further, top off with bronzer on the hallows of the cheeks and also right under the jawbone.
- A little goes a long way: For long or oval shapes, apply the blush just under the apples of the cheeks to add dimension and the illusion of roundness.
- Have a heart: McCarthy recommends balancing out a heart-shaped mug by applying blush right below the apples of the cheeks, blending it up and out. Not only does this method help to emphasize bone structure, but it also helps to "square out" the face.