- Starting in the front: Since hair is more thick and dense in the back, product should be applied there first and then lightly diffused through to the front. If you do the opposite, the finer hair near the hairline can actually look weighed down and greasy — not a good thing.
- Overkilling the volumizer: "The less volumizer you use, the better," says Dean. In fact, using too much can give the opposite effect. To get hair that's more wowza than weighed down, he recommends spritzing a volumizer into the hands first and then lightly applying it to the hair.
- Allowing cream products just "sit" on your strands: Dean likens cream-based hair products to sunscreen. Would you just let your SPF sit on your face? No, you'd gently work it into the skin. The same applies for your hair lotions and creams: gently squeeze and press them into your hair for optimal results.