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How to Choose Makeup Colors

Picking Makeup Colors: What Works and What Doesn't

There are a lot of factors that go into choosing makeup shades whether it's determining if you have cool or warm undertones to figuring out which eye shadow hues "go" with your coloring. But celebrity makeup artist, Vincent Longo, wants to make something clear. "When it comes to eye shadows and lip color, women should be free to experiment and have fun. A woman's eye color should not determine what eye shadow hue goes on the eyes."

So, don't be afraid to mix and match warms and cools, as Longo explains:
For example:
Brown eyes (warm) can look beautiful with blue eye shadow (cool) — as seen on Keri Hilson.
Blue eyes (cool) can look great with brown eye shadow (warm).
Green eyes (cool/neutral) can look fantastic with topaz eye shadow (warm).
Hazel eyes (warm/neutral) can look stunning with purple eye shadow (cool).

And when in doubt:
Longo recommends the following universally flattering colors: for the eyes, go with a brown, beige, or black, as found in Vincent Longo Cosmetics' lip stain in Cherry ($23) or Perfect Shine gloss in Ella ($22); and for the cheeks, you can't go wrong with a warm coral.

But do be careful with blush and foundation:
"If you get the foundation or blush shade wrong and not matched to the skin tone, this can look ghastly," Longo says. (Be sure to check out these tips for picking the right foundation and choosing the right blush color.)

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