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How Do You Feel About Product Placement in Movies and TV Shows?

How Do You Feel About Product Placement in Movies and TV Shows?

Acuvue contacts and CoverGirl makeup in Whip It!, CoverGirl again, Wal-Mart, Seventeen, and a whole mess of other stuff on ANTM — product placement within films and television shows seems like it's definitely here to stay. I know ads are necessary to fund our entertainment, but it seems like inserting product usage and implicit endorsements into the program without telling viewers is a little weird. I think endorsement laws are generally a good thing — they protect consumers, and they keep the industry a little bit more on the level. On the other hand, I loved Whip It!, and I didn't think the product placement was distracting. I'm conflicted here. I'm happy for creative endeavors to have advertisers — in fact, they're necessary — but I wonder if more transparency wouldn't be a good thing. What do you think?

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