Acuvue contacts and CoverGirl makeup in Whip It!, CoverGirl again, Wal-Mart, Seventeen, and a whole mess of other stuff on ANTM — product placement within films and television shows seems like it's definitely here to stay. I know ads are necessary to fund our entertainment, but it seems like inserting product usage and implicit endorsements into the program without telling viewers is a little weird. I think endorsement laws are generally a good thing — they protect consumers, and they keep the industry a little bit more on the level. On the other hand, I loved Whip It!, and I didn't think the product placement was distracting. I'm conflicted here. I'm happy for creative endeavors to have advertisers — in fact, they're necessary — but I wonder if more transparency wouldn't be a good thing. What do you think?