This isn't the first time we've seen a consumer call to action from a beauty brand. Bare Escentuals, you might recall, blindly cast its Fall campaign. Also in 2011, Lady Gaga asked her little monsters and Viva Glam lovers to submit self-portraits to potentially be featured on a masterpiece of a gown to help raise awareness for AIDS/HIV. With Dove's latest offering, however, the living ad campaign is all-encompassing in who will be spotlighted, although probably not all-encompassing. We're assuming nudity filters will be utilized in some way.
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