Have you admired Dove's real beauty campaign from afar? Well, now's your chance to actually star in one of the ads. Dove is encouraging all women to be confident in their own skin by uploading a photo to the Show Us Your Skin campaign website or its Facebook page. The ads, featuring women of all ages, will run online and even on a Times Square billboard, making it probably one of the most appropriate times to belt out, "If I can make it there, I'll make it anywhere . . ."
This isn't the first time we've seen a consumer call to action from a beauty brand. Bare Escentuals, you might recall, blindly cast its Fall campaign. Also in 2011, Lady Gaga asked her little monsters and Viva Glam lovers to submit self-portraits to potentially be featured on a masterpiece of a gown to help raise awareness for AIDS/HIV. With Dove's latest offering, however, the living ad campaign is all-encompassing in who will be spotlighted, although probably not all-encompassing. We're assuming nudity filters will be utilized in some way.