When supermodel Coco Rocha tweeted that she was already in hair hours before the Met Gala, we knew we were in for something big. But it wasn't her side-swept waves or even her vintage Givenchy pantsuit that had style bloggers drooling — it was her My-Little-Pony pink extensions. Rocha is certainly not the first celebrity to go pink — or noncelebrity for that matter. But there's something to say when your hairstyle is shocking enough to distract photographers from the Met's notorious fashion set — or at least Anja Rubik's leg.
While many of us can't afford Givenchy-anything (let alone a celebrity colorist on speed-dial), mimicking Rocha's look at home is surprisingly easy and affordable. If you're ready to take the plunge, rather than try it out for a few days, follow these tips from Rick Wellman, owner and color director of the Patrick Melville Salon & Spa in New York City, when you read more.
Start light: For look-at-me color like Rocha's, always start with light or highlighted strands. Otherwise, the color won't be as bright and could look muddied. "The lighter the hair, the stronger the pigments will show up," Wellman says.
Clean up: Massage a clarifying shampoo into your scalp to remove any product build-up or oil. And skip conditioner. This will help the color really stick, Wellman says.
Choose your hue: There are several at-home color kits out there, but for super bright strands like Rocha's, Wellman says Manic Panic is one of the best. "It has so many pigments in it, it really pops," Wellman says.
Go undercover: Unless you work in a creative industry, you probably can't get away with rainbow hair at the office. For those who want just a hint of color, Wellman suggests just dying bottom strands. "Wrap the top layer of your hair in a plastic cap to make sure you don't even touch it," Wellman recommends.
Consider yourself warned: If your hair has already been dyed, it could take months for semipermanent color to fully wash out. This could be good or bad, depending on how much you love your new look. So stick to a color you know you won't get sick of — and seek professional help if it still won't wash out after three months.