We've seen the matte, wavy hair trend all over red carpets as of late. And of course, Joey's friend and muse, Rachel Zoe, practically revived the après-beach look. The key to getting strands that are more fantastic than frazzled, however, is the timing of product application. "For a wave, I tend to like a dry pomade, and I put in most of my products after I use any heat on the hair," says Joey. And for a no-heat method for getting sexy waves, try a nighttime braid. "Do it the night before and sleep on it; when you wake up, your braid will be perfectly messy."
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Ultrashiny flat-ironed hair looks luxuriously chic and expensive (and is easier to achieve than you might expect). But on the flip side, shiny, wavy hair can sometimes fall a little flat. "I love a matte wave," says celebrity stylist and beauty adviser for Slim Fast's Studio Wow! campaign, Joey Maalouf. "I feel like a shiny wave just looks like you have greasy, undone hair, but a matte wave looks like sexy volume." Your hair mantra? "I just got out of bed and am the sexiest person alive."