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How to Keep Hair Color From Fading

4 Ways to Keep Your Color From Fading This Summer

Summer sun, surf, and heat can fade hair color, but it doesn't have to be that way. Stylists Vickie Vidov and Kristina Barricelli of Manhattan salon Gemini 14 specialize in keeping color looking healthy and vivid. (That's why stars like Miley Cyrus can be found popping in.) To get their advice on doing just that, just keep reading.

  • "Try soaking your hair in fresh water before you swim," Vidov says. That should create an extra barrier, she says, that will keep chlorine and sea salt out of your hair shaft.
  • If you want to keep your color bright, Barricelli advises you to avoid hot showers, since they can drain the color from your hair cuticle.
  • Remember to use color care shampoo and conditioner for your specific hair color.
  • Don't overdo it on the shampoo. "Shampoo is mainly for your scalp, so just lightly massage the mid-shaft to ends by spreading the excess shampoo from your scalp," Vidov says.
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