British women try about seven different foundations before finding the perfect one, costing a whopping £125, or approximately $200 USD. The study also concluded that 42 percent of those women find that the dreaded "tide line," aka jawline demarcation, is their worst nightmare. (Their worst!) To find out some of Bobbi Brown's tips on ending your foundation search for good, read more.
"One of the most common errors women make when choosing a foundation is that they try to add color to their skin," said Brown in a statement. "Foundation is only there to even out skin tone not to add color. Always begin with a test to choose the color to your natural skin tone. Swatch a few shades on the side of the face and the correct one will disappear." Keep Brown's other piece of advice in mind: "The right product should look like you're not wearing any foundation at all, but that you just have great-looking skin."