Skip Nav
Beauty News
Women Are Braiding Their Hair Like Unicorn Horns and It Is Truly Magical
Zac Posen
See Every Product in Zac Posen's Gorgeous MAC Collaboration
Celebrity Makeup
10 Makeup Finds That Will Give You Beyoncé's Goddess Glow

How Much Do You Spend Before Finding the Right Foundation?

How many foundations do you try before you hit the right one? Is it two, five, or even 10? Bobbi Brown Cosmetics recently commissioned a study of 1,000 makeup-wearing residents of the UK to find out. And if you're constantly on a foundation quest like me, the results probably won't surprise you.

British women try about seven different foundations before finding the perfect one, costing a whopping £125, or approximately $200 USD. The study also concluded that 42 percent of those women find that the dreaded "tide line," aka jawline demarcation, is their worst nightmare. (Their worst!) To find out some of Bobbi Brown's tips on ending your foundation search for good, read more.

"One of the most common errors women make when choosing a foundation is that they try to add color to their skin," said Brown in a statement. "Foundation is only there to even out skin tone not to add color. Always begin with a test to choose the color to your natural skin tone. Swatch a few shades on the side of the face and the correct one will disappear." Keep Brown's other piece of advice in mind: "The right product should look like you're not wearing any foundation at all, but that you just have great-looking skin."

Image Source: Getty
Around The Web
French Fishtail Braid Ponytail
How to Do a Mohawk With a Braid
Braided Bun Tutorial
Slimming-Makeup Tips

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Rouge14 Rouge14 6 years
I think I tried 5 foundation before I found the right ONE back in february and I reckon it must have cost me about $200 as well, or maybe a little less. Yogaforlife: I've got quite a fair skin tone too and I was adviced at Sephora to try the Make Up For Ever HD foundation, and it's been my little miracalous discovery of the year, the lightest shade is 115 (the one I use) you should check it out, I hope it will do the trick for you too :)
Rouge14 Rouge14 6 years
I think I tried 5 foundation before I found the right ONE back in february and I reckon it must have cost me about $200 as well, or maybe a little less.Yogaforlife: I've got quite a fair skin tone too and I was adviced at Sephora to try the Make Up For Ever HD foundation, and it's been my little miracalous discovery of the year, the lightest shade is 115 (the one I use) you should check it out, I hope it will do the trick for you too :)
aluminum-origami aluminum-origami 6 years
I have always had a difficult time finding a foundation..they're always too pink/orange/pale for my light olive complexion and also not the right texture for my dry skin. I finally settled on Benefit's You Rebel Lite tinted moisturizer, which is about $30 a tube.
Talldiva45 Talldiva45 6 years
I use MAC Studio Fix as well and have been usuing that one for years. I find that they have a great range of colors for African Americans and it blends and doesn't break me out. For drug stores I have tried a few here and there and found Revlon and Maybelline to match me pretty well - that is when I can find the darker shades in a store...MAC all the way though. I have been flaunting w. trying the Makeup Forever bc I have heard such good things.
lovelie lovelie 6 years
Everyday Minerals! But I've tried a number over the years, mostly they made me break out or they were the wrong shade.
TidalWave TidalWave 6 years
2!
TidalWave TidalWave 6 years
2!
mek123 mek123 6 years
I tried Prescriptives custom and have 4-5 attempts of having the color adjusted I gave up. So far, Bare Minerals is working for me. Every few years my skin changes so the hunt begins anew.
equestriennechic equestriennechic 6 years
I never used to wear foundation, but since I've found MAC's Studio Fix, I wear it every day. I went to the store to be color matched and only buy that shade.
grlykool grlykool 6 years
Dito on the Prescriptives made me break out thing.
lilkimbo lilkimbo 6 years
Prescriptives made me break out. I also think only some of their technicians are well-trained, so sometimes your "custom" color isn't the right one.
esweet esweet 6 years
I don't understand...Prescriptives CUSTOM...compared to how much people are spending, it's not that expensive, and you can add moisturizer, brightening, etc. This way you can exactly match your skin!
lilkimbo lilkimbo 6 years
It's actually pretty easy for me to find a good foundation. Right now, I use MUFE Mat Velvet, MUFE HD, or a combination of the two. (My skin color fluctuates so much during the summer, so the shade of HD I have is for when it's light, the shade of Mat Velvet is for when it's darker, and I combine them when it's somewhere in between.) I hate MAC foundation. It makes me break out so badly.
lilkimbo lilkimbo 6 years
It's actually pretty easy for me to find a good foundation. Right now, I use MUFE Mat Velvet, MUFE HD, or a combination of the two. (My skin color fluctuates so much during the summer, so the shade of HD I have is for when it's light, the shade of Mat Velvet is for when it's darker, and I combine them when it's somewhere in between.)I hate MAC foundation. It makes me break out so badly.
vvvalerie vvvalerie 6 years
Without counting the drugstore brands that I tried when I was in high school, I've tried a couple of MAC ones (the Studio Fix Fluid was a really good one), Bare Minerals, Diorskin Nude (this one was good, but pretty pricey), the Laura Mercier oil-free foundation (made my skin oily..lol), and now I'm using Make Up Forever HD Invisible Cover Foundation. It's pretty much the same as the Dior one in terms of quality, but a little bit cheaper. I think the MAC might've actually covered me better than any of those though, but I stopped shopping at MAC about a year ago. It's really hard for me to find a foundation with the right shade - I have fair skin and most of them are too dark for me. Hopefully I'll be sticking with MUFE for a while!
bailaoragaditana bailaoragaditana 6 years
Also, I don't know if this is a UK thing or maybe just a drugstore makeup thing, but whenever I'm browsing the lower-end cosmetics at Boots, there seems to be a super-limited range of shades in most of the brands, even more than what's normal for American drugstore makeup.
bailaoragaditana bailaoragaditana 6 years
I've most certainly spent hundreds of dollars on foundation in my lifetime... but I'm not sure I've yet found the perfect one! MAC Studio Sculpt has come very close, and I'm quite fond of MUFE Mat Velvet+, but... the sky's the limit when it comes to this sort of thing! :-p
Yogaforlife Yogaforlife 6 years
Just googled it - it was called Enlighten but they don't sell it anymore (at least not in Aura).
Yogaforlife Yogaforlife 6 years
I used to have the perfect foundation - Estee Lauder Illuminate/Luminous (something along those lines). The shade was "Aura" and it was a porcelain white that complimented my skin tone and made me look healthy even with the palest of skin colors. They stopped making it a few years ago and I am still searching for something that matches my pale skin tone so well.
Latest Beauty
X