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How Much Does Packaging Matter To You?


The other weekend, GiggleSugar and I went to Nordstrom. Even though the last thing I need is another nail polish, I dropped a ridiculous $19 on Chanel Gold Shimmer. Yep, I got suckered in by the sleek black cap and double-C logo. (And of course, the pedicure has already chipped.) How often does packaging make or break a decision?

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